Why You Shouldn't Outsource Brainstorming to AI
New research shows that despite AI's ability to generate more ideas, human groups with domain expertise still produce more innovative and diverse solutions in brainstorming sessions.
Andy Busam
Andy is a communication and technology strategist. He current works as a Principal Strategist at Method.
Who Really Benefits from Workplace Technology?
Recent studies show workplace technologies are proving most beneficial to lower-performing workers, raising the floor of productivity while not necessarily lifting the ceiling - a pattern that could reshape how we think about digital transformation.
Leading the Shift to Customer-Driven Development
Learn how integrating rapid discovery cycles into your workflow can lead to superior digital products that delight customers and outpace the competition.
The Invisible Integration of AI in Our Work
As AI tools like ChatGPT become increasingly integrated into our daily work, organizations and individuals must balance AI's efficiency and preserving the human elements of creativity, collaboration, and learning that drive long-term success.
The Problem with Humanizing Generative AI Products
On Conspiracies & Connection
In an age of alternative facts and digital echo chambers, our path to truth and understanding lies not in withdrawal, but in compassionate engagement with those who see the world differently.