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Andy Busam

Andy Busam

Hillsborough, NC
Andy is a communication and technology strategist. He current works as a Principal Strategist at Method.
17
Feb
Why Stakeholders Push Boundaries (and How to Respond)

Why Stakeholders Push Boundaries (and How to Respond)

From a small-town TV station owner's creative requests to modern enterprise clients, I've learned that ambitious feature asks are often just thinking out loud – the real skill is understanding the underlying need.
3 min read
11
Feb
Technology Won't Save Us From Meetings

Technology Won't Save Us From Meetings

AI promises to fix our meeting culture, but the solution lies in something more fundamental: human behavior
4 min read
06
Feb
Why Companies Can't Regulate Their Own AI

Why Companies Can't Regulate Their Own AI

As Google's recent rollback of AI ethical principles demonstrates, we can't expect companies to consistently choose ethics over growth—but we can make ethical behavior the profitable choice.
4 min read
27
Jan
Why the Fastest Product Teams Aren't Always Winning

Why the Fastest Product Teams Aren't Always Winning

New digital tools and methodologies are transforming product development timelines, enabling companies to balance rapid delivery with effective learning - but success requires rethinking traditional approaches to speed, team structures, and outcomes.
3 min read
21
Jan
The Measured Path to AI Innovation

The Measured Path to AI Innovation

As AI adoption in product development accelerates, organizations are working to balance the opportunities for faster innovation with the need to build sustainable processes.
4 min read
09
Jan
From Dark Patterns to Clear Value

From Dark Patterns to Clear Value

As the FTC's click-to-cancel rule takes effect January 14, companies face a critical choice: view it as merely a compliance exercise, or seize it as an opportunity to build genuine, sustainable retention through user value.
4 min read
03
Jan
The Hidden Cost of An Over-Connected Workplace

The Hidden Cost of An Over-Connected Workplace

The tools meant to connect us at work are driving us apart, but research points to a promising path forward through intentional digital workplace design and individual practices.
6 min read
12
Dec
How Teams Build Better Cultures

How Teams Build Better Cultures

3 min read
05
Dec
Education Evolution: Lessons for Tech Leaders from the EdTech Frontier

Education Evolution: Lessons for Tech Leaders from the EdTech Frontier

5 min read
17
Nov
Why You Shouldn't Outsource Brainstorming to AI

Why You Shouldn't Outsource Brainstorming to AI

4 min read