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Andy Busam

Andy Busam

Andy is a communication and technology strategist. He current works as a Principal Strategist at Method.

📍 Hillsborough, NC

The Impact of AI on Meaningful Work

As a digital product consultant, I have observed a growing interest among companies in integrating artificial intelligence (AI) and generative AI into their products, services, and backend processes. While most of these initiatives are currently in the pilot or learning stages, with few large enterprises making significant investments, I believe

The New Landscape of YouTube Reviews: Insights for Creators and Consumers

As someone who regularly turns to YouTube reviews for guidance on everything from cars and watches to guitar pedals and garden plants, I've noticed a shift in the way reviewers present their content and engage with their audience. Two recent studies shed light on this phenomenon and how

Navigating the Uncanny Valley: Implementing Virtual Agents in Customer Support

The Future of UX: Generative UI and Outcome-Oriented Design

In their recent article, "Generative UI and Outcome-Oriented Design," Kate Moran and Sarah Gibbons explore an emerging trend poised to disrupt the field of user experience (UX) design: generative user interfaces (GenUI). As artificial intelligence advances to dynamically generate personalized interfaces for each individual user in real-time, Moran

The Paradoxes of Personalization: Insights for Engaging Gen Z Consumers

How Digital Technology is Reshaping Doctor-Patient Communication

The Social Psychology of Digital Communication

As communication technologies continue to advance and become deeply embedded into everyday life, researchers are exploring how traditional social psychology concepts translate into digital spaces. Developmental psychologist Nicole Guajardo and graduate student Brooke Nixon recently studied the phenomenon of mimicry and the “chameleon effect” within text-based communication. The Chameleon Effect:

Making Strategic Decisions: Small Improvements vs. Redesigning Digital Products

Product strategy isn't easy. Product and digital leaders face critical decisions about investing in their digital products. Determining whether to make small improvements or undertake a full redesign or rebuild requires evaluation. I wrote this post to explore the key factors leaders should consider, the challenges associated with

Podcast: The Importance of Social Connection in the Digital Age

In the modern world, technology and social interaction are intertwined. As we navigate this dynamic, it is crucial to understand the role technology plays in shaping our social connections. I recently recorded a conversation with Jeff Hall, a renowned professor of communication studies at the University of Kansas, who has

Podcast: Ringing the Alarm Bell with Federico Germani

Federico Germani is sounding an alarm. In a research paper he co-authored, the headline says it all: “AI Model GPT-3 (dis)informs us better than humans.” Read it here. Germani is a Researcher at the University of Zurich and is the founder and director of Culturico, a non-profit storytelling platform.